ActivePure SMS Program Privacy Policy
Last updated: May 29, 2026
ActivePure ("ActivePure," "we," "us," or "our") respects your privacy. This Privacy Policy explains how we collect, use, disclose, and protect information provided through the ActivePure SMS messaging program (the "Program") available through msgactivepure.com (the "Site").
The Program is intended for representatives of businesses that purchase, use, distribute, or otherwise conduct business with ActivePure.
By submitting your information and opting in to receive text messages, you agree to the practices described in this Privacy Policy.
1. Information we collect
When you enroll in the Program, we may collect:
- Name
- Mobile telephone number
- Company name
- Job title
- Assigned sales representative
- City and state
- SMS consent records
- Date, time, and source of opt-in
- Message interaction records, including opt-out requests and support inquiries
We do not intentionally collect sensitive personal information through the Program.
2. How we use information
We use information collected through the Program to:
- Send business-related SMS communications
- Provide account updates and customer support
- Deliver product information, training resources, service notifications, and event announcements
- Maintain records demonstrating consent
- Process HELP and STOP requests
- Improve Program performance and customer experience
- Comply with legal and regulatory requirements
3. SMS consent
By submitting the signup form and checking the consent box, you expressly consent to receive recurring automated and non-automated SMS and MMS messages from ActivePure at the mobile number provided.
Consent is not a condition of purchase.
Message frequency varies.
Message and data rates may apply.
You may opt out at any time by replying STOP. For assistance, reply HELP.
4. Information sharing
We do not sell, rent, lease, or trade personal information collected through the Program.
No mobile information will be shared with third parties or affiliates for marketing or promotional purposes.
Text messaging originator opt-in data and consent information will not be shared with any third parties except vendors, service providers, and subcontractors who support the delivery of SMS communications and who are contractually obligated to protect such information and use it solely to provide services on our behalf.
We may disclose information:
- To service providers that support the Program
- To comply with legal obligations
- To respond to lawful requests from government authorities
- To protect our rights, users, or property
- In connection with a merger, acquisition, or corporate transaction
5. Data retention
We retain personal information and consent records for as long as reasonably necessary to operate the Program, comply with legal obligations, resolve disputes, and enforce our agreements.
6. Security
We maintain reasonable administrative, technical, and physical safeguards designed to protect information from unauthorized access, disclosure, alteration, or destruction.
However, no transmission or storage method can be guaranteed to be completely secure.
7. Your rights and choices
You may:
- Opt out by replying STOP
- Request access to your information
- Request correction of inaccurate information
- Request deletion of information where permitted by law
Requests may be submitted using the contact information below.
8. Children's privacy
The Program is intended for business users and individuals age 18 or older.
We do not knowingly collect personal information from children under 13 years of age.
9. Changes to this Privacy Policy
We may update this Privacy Policy periodically. Updates will be posted on this page with a revised "Last Updated" date.
10. Contact information
ActivePure
Email: privacy@activepure.com
Website: www.msgactivepure.com